Hi there! I’m Parker Hoyt (on the right), a third-year Marketing student at RIT’s Saunders College of Business! I also have a minor in Accounting and an immersion in ASL & Deaf Culture Studies! I was born and raised in Henrietta, NY with my brother, two parents and plenty of pets along the way. Bowling…
Email (preferred): parkerhoyt03@gmail.com Mobile Phone: (585) 406-3650 LinkedIn Profile
Take a moment to look through the different certifications I have worked to complete!
A Brief Introduction Because RIT offers an immersion in American Sign Language (ASL) & Deaf Culture Studies, I have had the amazing opportunity to learn the rich history an underdog community has to offer. I have always been fascinated with ASL since my first class introductory class in sixth grade. And with the facilitation from…
breaking down how disposable Income impacts spending Discretionary Income One major obstacle marketer tends to face is the social class of their audience. This status is typically on the foundation of one’s cultural identity, location, and one of the most influential… income. We find that, an individual’s discretionary income, directly impacts how an organization approaches…
Keywords are Key Content is Changing As a direct result of technological advancements in our modern society, a new format on how to organize information for the media has developed. Put simply, instead of newspaper articles we scroll on social media. But how your consumers stumble upon your content has drastically changed. Technological Affordances To…
How consumers meet Companies now Consumer Hyperchoice The rise of “consumer hyperchoice,” stemming from our expanding society, poses a challenge in decision-making. With an abundance of options, individuals face increased difficulty in selecting the best fit, considering factors like personal preference, value, and societal opinions. Essentially what we have done, is engineered an economy that…
What can Amazon Do? Amazon’s resolute stance on the issue indicates their commitment, signaling a strong defense against the Federal Trade Commission (FTC). They show no inclination to give-in easily. communication Because of this attitude towards the issue, I think it is beneficial for them to do as such, stand aside their brand and values…
Third-Party Perspectives What’s New? Because of the Federal Trade Commission’s (FTC) decision to open a public investigation on the e-commerce enterprise there has been an influx in reporting and editorial opinions on the situation. And with such a large company in hot water it is no surprise that other organizations are inputting their opinions, fact…
What are you posting? Post what, where? When transitioning between different social media platforms, it’s essential to adapt your strategies accordingly. The approach you take to promote a product or service on Facebook should not be a one-size-fits-all solution for Twitter. Specifically, Scott discusses the nuances of Facebook, LinkedIn, and Twitter. On Facebook, leveraging targeted…
Amazon vs. the FTC AMazon’s Perspective It appears that shortly after the Federal Trade Commission (FTC) made their claims against the e-commerce giant, Amazon produced an official statement on their company news page. They first establish their stance in the issue by reiterating the FTC’s original purpose, to facilitate competition amongst many different firms with…
Consumer thinking Like the name gives off, consumer behavior revolves around how the consumer thinks about products, presentations, value, companies, others, and themselves. But while all aspects should be held close to the marketing objectives of an organization, we see that a person’s self-concept impacts their purchasing behavior with conviction. Self-Concept Self-concept put forth by…
