What can Amazon Do? Amazon’s resolute stance on the issue indicates their commitment, signaling a strong defense against the Federal Trade Commission (FTC). They show no inclination to give-in easily. communication Because of this attitude towards the issue, I think it is beneficial for them to do as such, stand aside their brand and values…
Third-Party Perspectives What’s New? Because of the Federal Trade Commission’s (FTC) decision to open a public investigation on the e-commerce enterprise there has been an influx in reporting and editorial opinions on the situation. And with such a large company in hot water it is no surprise that other organizations are inputting their opinions, fact…
Amazon vs. the FTC AMazon’s Perspective It appears that shortly after the Federal Trade Commission (FTC) made their claims against the e-commerce giant, Amazon produced an official statement on their company news page. They first establish their stance in the issue by reiterating the FTC’s original purpose, to facilitate competition amongst many different firms with…
A Brief History of Amazon.com Small Beginnings Amazon was founded in 1994 by Jeff Bezos in Washington state, Amazon.com started out as an online retailer for selling books, relying on the value proposition that they could, “deliver any book to any reader anywhere” (Hall). While it started out as a bookselling company, Bezos wanted to…
The Lawsuit Whats Happening? Currently the Federal Trade Commission (FTC) is perusing a lawsuit against the major online retailer, Amazon. The FTC is suing Amazon based on their antitrust behavior and actions, claiming that, “Amazon is an illegal monopoly that that stifles technological innovation… and drives up prices for Americans to gobble more power for…
