Keywords are Key Content is Changing As a direct result of technological advancements in our modern society, a new format on how to organize information for the media has developed. Put simply, instead of newspaper articles we scroll on social media. But how your consumers stumble upon your content has drastically changed. Technological Affordances To…
What are you posting? Post what, where? When transitioning between different social media platforms, it’s essential to adapt your strategies accordingly. The approach you take to promote a product or service on Facebook should not be a one-size-fits-all solution for Twitter. Specifically, Scott discusses the nuances of Facebook, LinkedIn, and Twitter. On Facebook, leveraging targeted…
Social Media Social media is a vital tool for marketing and PR, offering a wealth of platforms for promoting ideas through engaging content in our daily lives. Social Networking In today’s world, there are a plethora of social media platforms, while David Meerman Scott emphasizes Twitter, Facebook and LinkedIn. But it should be noted that…
Artificial Intelligence Adjusting your marketing strategies to align with the modern digital world is a great start. But what is your next step? While it may sound intimidating, Artificial Intelligence (AI) is a very beneficial tool to help you with the progression of your company’s plan. It also can provide you with a starting point…
Marketing has made a major shift to developing web content, and you need to jump on this bandwagon if you and your company wishes to stay afloat in the sea that is digital marketing. Content Delivery First, when attempting to expose your desired market to your product (and hopefully a wider range of new consumers…
