Empowerment of COnsumers to Influence Products and the Market Consumerspace In the past, consumers typically played a passive role in the marketing landscape, where they received meticulously crafted messages from companies through traditional channels like TV commercials and more relaxed formats like magazine articles. However, a transformative concept known as Consumerspace has come into market…
Artificial Intelligence Adjusting your marketing strategies to align with the modern digital world is a great start. But what is your next step? While it may sound intimidating, Artificial Intelligence (AI) is a very beneficial tool to help you with the progression of your company’s plan. It also can provide you with a starting point…
The Lawsuit Whats Happening? Currently the Federal Trade Commission (FTC) is perusing a lawsuit against the major online retailer, Amazon. The FTC is suing Amazon based on their antitrust behavior and actions, claiming that, “Amazon is an illegal monopoly that that stifles technological innovation… and drives up prices for Americans to gobble more power for…
Marketing has made a major shift to developing web content, and you need to jump on this bandwagon if you and your company wishes to stay afloat in the sea that is digital marketing. Content Delivery First, when attempting to expose your desired market to your product (and hopefully a wider range of new consumers…
