Social Media Social media is a vital tool for marketing and PR, offering a wealth of platforms for promoting ideas through engaging content in our daily lives. Social Networking In today’s world, there are a plethora of social media platforms, while David Meerman Scott emphasizes Twitter, Facebook and LinkedIn. But it should be noted that…
A Brief History of Amazon.com Small Beginnings Amazon was founded in 1994 by Jeff Bezos in Washington state, Amazon.com started out as an online retailer for selling books, relying on the value proposition that they could, “deliver any book to any reader anywhere” (Hall). While it started out as a bookselling company, Bezos wanted to…
Empowerment of COnsumers to Influence Products and the Market Consumerspace In the past, consumers typically played a passive role in the marketing landscape, where they received meticulously crafted messages from companies through traditional channels like TV commercials and more relaxed formats like magazine articles. However, a transformative concept known as Consumerspace has come into market…
Artificial Intelligence Adjusting your marketing strategies to align with the modern digital world is a great start. But what is your next step? While it may sound intimidating, Artificial Intelligence (AI) is a very beneficial tool to help you with the progression of your company’s plan. It also can provide you with a starting point…
The Lawsuit Whats Happening? Currently the Federal Trade Commission (FTC) is perusing a lawsuit against the major online retailer, Amazon. The FTC is suing Amazon based on their antitrust behavior and actions, claiming that, “Amazon is an illegal monopoly that that stifles technological innovation… and drives up prices for Americans to gobble more power for…
Hi there! I’m Parker Hoyt (on the right), a third-year Marketing student at RIT’s Saunders College of Business! I also have a minor in Accounting and an immersion in ASL & Deaf Culture Studies! I was born and raised in Henrietta, NY with my brother, two parents and plenty of pets along the way. Bowling…
Marketing has made a major shift to developing web content, and you need to jump on this bandwagon if you and your company wishes to stay afloat in the sea that is digital marketing. Content Delivery First, when attempting to expose your desired market to your product (and hopefully a wider range of new consumers…
Email (preferred): parkerhoyt03@gmail.com Mobile Phone: (585) 406-3650 LinkedIn Profile
• Principles of Marketing • As a team of five RIT students, in our Principles of Marketing class, we researched a foreign U.S. product. Once researched, we were to develop a marketing plan to introduce it to the American market. We found “Burger Rings,” an Australian snack with a Funyuns-like texture, tasting like a burger…
