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Personal Electronic Industry


• Global Business Environment •


During my second year at RIT, I was enrolled in a Global Business Environment class, in a group along four other Saunders students. We were assigned to research a brand and introduce it to a foreign market where it had not yet established a presence.

As a group, we chose to bring Nokia to the Chilean personal electronic market. We researched Nokia as a company, their operation style, products, etc. Alongside researching the political, economic, social, and other aspects of Chile.

With the suggestions and collaboration of some team members, I put together our PowerPoint presentation. It was to mirror a 50-minute teaching seminar that you would typically tune-in to from a professor. Feel free to download it to see the animations that added to the teaching aspect of our presentation!

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